Freename wants to register stylized versions of .hodl, .airdrop, and .moon.

Freename AG, one of many initiatives offering blockchain-based domain names, has applied for US trademarks for some of its extensions.

The company applied for design marks for .hodl, .moon and .airdrop for various domain registration services, citing the priority of foreign trademark registrations in Switzerland.

Each of the applications is for the top-level domain inside an oval shape, and the applications claim the color blue as part of the branding.

Although top-level domains cannot be trademarks for domain registration services at the US Patent and Trademark Office, logos can be trademarks. For example, Telnames Limited, which runs .tel, has a trademark for its logo. The main feature of the logo is .tel, but the application states that “no exclusive right to use .tel is claimed apart from the marks displayed.”

Other web3 domain companies have repeatedly tried and failed to register top level domains.

Is Freename trying to pass them on or do you really want to register the domains in the stylized format? I leave it to you.