Source: news.google.com
As economic uncertainty looms in the coming year, marketing and agency leaders may be adjusting technology priorities after an up-and-down year.
After all, 2022 started with new technologies like metaverse activations, non-fungible tokens (NFTs), and cryptocurrencies at the height of their hype. But the popularity of those trends soon began to falter amid high-profile setbacks like the implosion of digital exchange FTX, investors embittered by Meta’s virtual world ambitions, and the general Silicon Valley malaise sparked by rising rates. federal interest rates and inflation.
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