Source: news.google.com
At CES, the 3D cloud streaming platform Oorbit announced a partnership with LG Electronics, allowing users to engage in immersive experiences on LG TVs.
Oorbit hosts multiplayer games and other virtual experiences that users access with a persistent digital identity in these experiences.
immersive music. Oorbit will host virtual concerts and other immersive music experiences through the ELYNXIR virtual world created by PIXELYNX. PIXELYNX was co-founded by Grammy Award-winning producer Deadmau5 and electronic musician and DJ Richie Hawtin.
Users who create a digital identity with Oorbit will be able to join experiences on ELYNXIR, as well as other multiplayer experiences through game creators who connect with Oorbit.
PIXELYNX also has a mobile app in development. In addition to holding immersive concerts, their goal is to release exclusive music for fans as well as digital collectibles.
Go Deeper: How Brands Join the Metaverse with VR Experiences
multiplayer games. Oorbit also has access to the Auxworld no-code metaverse platform, developed by software company Auxuman. Creators can create their own virtual worlds with Auxworld and other users can interact in these worlds.
“We’ve been working across the hardware, network and software layers to create the metaverse for almost a decade, it just wasn’t called the metaverse back then,” says Pooya Koosha, Oorbit’s chief technology officer and co-founder, in a statement. . “Our proprietary technology is the connective tissue that binds virtual worlds together and makes it easy for developers and brands to bring their experiences to the metaverse. Scaling our technology to millions of LG TV customers is the next step in making the metaverse accessible to all.”
Why do we care? With Grammy Award-winning producer Deadmau5 heavily involved with PIXELYNX, there’s a ready audience for music fans and gamers alike to create Oorbit logins through their LG TVs so they can get closer to the music they love. We’ve seen popular artists like YUNGBLUD, as well as athletes like Stephen Curry, create engagement in the metaverse through their star power.
Beyond this world, there is an infrastructure within Oorbit and Auxworld for creators to build their own worlds, where many more virtual users can collaborate and play together and jump from one experience to another. That means that at least when users take Oorbit as a starting point, their access to these other worlds is interoperable. And interoperability is the key to all the happy talk about the metaverse, and why skeptics are pessimistic about the likelihood of such an interoperable network going live anytime soon.
Get MarTech! Daily. Free. In your inbox.
About the Author
Chris Wood has over 15 years of journalistic experience as an editor and B2B journalist. At DMN, he served as Associate Editor and provided original analysis on the evolving marketing technology landscape. He has interviewed leaders in technology and policy, from Canva CEO Melanie Perkins to former Cisco CEO John Chambers to Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the world of marketing as we know it. In 2019, he moderated a panel on “innovation theatre” at the Fintech Inn in Vilnius. In addition to his marketing-focused reporting on industry trades such as Robotics Trends, Modern Brewery Age, and AdNation News, Wood has also written for KIRKUS and contributes fiction, criticism, and poetry to several leading book blogs. He studied English at Fairfield University and was born in Springfield, Massachusetts. He lives in New York.
Read More at news.google.com