Paul Domenet, partner and creative director of communications at Free The Birds, questions the prioritization of emerging technologies, such as Web3, over the fight against climate change.

Ironically, the phrase to describe our current situation is ‘the perfect storm’. The real world is in a precarious ecological state, while the virtual world is poised to enter a new phase with the much heralded arrival of Web3 and the metaverse. At a time when behavior change on a universal scale is needed to address climate change, the bright lights of a new digital experience are calling. Enthusiasm and investment in this new digital world are rising faster than water levels. In fiscal year 2022, the world…