LAS VEGAS — Microsoft Microsoft Technology Company (MSFT) is firmly clinging to its future in the metaverse.

Joining CoinDesk TV’s “All About Bitcoin” live from CES 2023, Henry Bzeih, director of global strategy for mobility, automotive and transportation at Microsoft, said that as the world moves towards a more digital landscape, it is likely that the future is a hybrid model. of the relationship between the consumer and the company.

“When we talk about the entire customer experience, you have to look at the metaverse,” said Bzeih, who has 28 years of experience in the technology and automotive industry.

Considered one of the most influential tech events of the year, CES is well known for setting the stage for some of the biggest innovations to come.

Read more: Microsoft Bans Crypto Mining On Its…