Much of what has been written about the metaverse in 2022 has focused on two words: failure and bankruptcy. However, it seems that many of the 100,000 attendees and presenters at the CES 2023 consumer electronics show in Last Vegas this week have a different opinion.

From industry research published this week by the Consumer Technology Association to the living room-only metaverse sessions at the conference, the message was hard to miss: the metaverse, a shared immersive 3D visual digital space to experience life as an alternative to the physical world, is coming and the company will be a key factor.

“What the metaverse really represents is the next generation of the Internet,” Steve Koenig, vice president of research at the Consumer Technology Association, said at a CES…