“To enable such a business model, LDCC created an immersive and realistic metaverse platform based on hyper-realistic content. This is because when looking for expensive items, consumers will not click the buy button if they are looking at images of unsophisticated products in the form of gaming items.”

Lotte Metaverse combines real life characters with graphic backgrounds created with a graphics engine called ‘Unreal Engine 5’. In addition, it uses cutting-edge technologies such as real-time 3D rendering, live VR shooting, as well as ‘deep interactive’ patents that allow users to realistically interact with real-life objects or characters in VR content. .

The end result is a strong sense of realism and complete immersion of shopping, entertainment and community…