As one of the world’s largest financial payment processors, Mastercard has the potential to play a significant role in the future of the constellation of cryptocurrency-adjacent technologies known as web3.

That’s why Raja Rajamannar, the brand’s director of marketing and communications and president of healthcare business, said he remains optimistic overall about what proponents will promote in the next iteration of the internet. Today, Mastercard announced a new accelerator program to help introduce emerging artists in the music industry to web3 as a medium at this year’s Consumer Electronic Show in Las Vegas.