horizon worlds, GoalThe company’s flagship metaverse for consumers falls short of internal performance expectations, according to The Wall Street Journal, which reviewed internal company documents.

Meta initially aimed to reach 500,000 monthly active users in Horizon Worlds by the end of the year, but the current number is less than 200,000, according to the report. Additionally, the documents showed that most users did not return to Horizon after the first month on the platform, and the number of users has been steadily declining since the spring, the Journal said.

Only 9% of worlds are visited by at least 50 people, and most are never visited, according to the report.

The report comes as the company’s shares are falling, the number of users is falling and advertisers are cutting spending. Meta shares are down 62% so far…