“Today’s consumers are faced with advertising overload. The average American is bombarded with between 3,000 and 10,000 messages a day. It is estimated that the average consumer spends more than 7 hours looking at a screen every day, a trend that is exacerbated by the holiday shopping season. Given this reality, can we expect them to take notice of our marketing messages, associate them with the right brands, and ultimately make their branding decisions based on these messages?” Raja Rajamannar, Director of Marketing and Communications at Mastercard, posed this question on LinkedIn. January 1st

The publication generated curiosity among his followers. After all, a world market leader has…