Virtualness has just signed an excellent deal with the Philippine Basketball Association (PBA). This turns out to be a multi-year Web3 deal. Apart from other factors, the main goal and intention of this collaboration is that all Filipino basketball fans can engage in a much better and different way with the PBA.

Crucially, this will be achieved through the design and minting of branded digital paraphernalia. Along with that, there will also be the willingness to display and sell them in a more effective way. In this case scenario too, the absolute new age technology will be used efficiently. All of this taken together will give fans a much more enhanced experience.

To understand exactly how this joining of hands will bring about immense changes in the ways fans around the world interact with the PBA, it’s necessary to dig a little deeper into what these two entities imply. For its part, Virtualness happens to be a mobile first platform ever built, providing easier ways for all builders and brands to traverse the Web3 arena.

It has been duly founded by Kirthiga Reddy and Saurabh Doshi who happen to be the absolute stalwarts of this industry sometime in 2022. For the entity, builders have top priority. They are actively involved in creating the playbook, which will help in matters of easy design, proper trades, and smooth digital trading. Brands will be in a position to use the platform to design, mint and display branded digital paraphernalia.

The Philippine Basketball Association, on the other hand, is a comprehensive men’s professional basketball league. This comprises twelve company-branded franchised teams. It also happens to be the first basketball league in all of Asia.

It also has the distinction of being second only to the NBA. It is immensely popular all over the world and has earned millions of basketball fans.

According to PBA Commissioner Willie Marcial, the next step in progression was only expected to be to provide an out-of-this-world experience for millions of Filipino basketball fans across the globe. Therefore, after much deliberation, it was finally decided to join the Virtualness platform, which also shares a similar vision and through whose technical prowess in regards to the Web3 arena will prove to be immensely beneficial.