Chemical companies are not just investing in advanced recycling, they are talking a lot about it.

Industry spending on ads mentioning “advanced recycling,” a set of technologies that use high temperatures to break down plastic into its basic components, will skyrocket in 2022, according to data from social media giant Meta. advertising.

The American Chemistry Council, which represents Dow, Chevron, ExxonMobil and other chemical and oil companies, spent $265,649 through December 12 on Facebook, Instagram and Messenger ads focused on chemical or advanced recycling, according to data from Meta.

That’s more than double the $97,000 he spent on the theme in 2021 and six times what he spent in 2020.

Advanced recycling has been a increasingly controversial topic in state…