With the industry in for an ultimate crypto winter (for more on the chaos of 2022, read Akash’s account in last week’s newsletter), one notable casualty has been the term Web3 itself. The buzzword, which refers to the vision of a third-generation decentralized internet, had spread like wildfire and came to serve as shorthand to describe all things crypto, blockchain, non-fungible tokens, and more. .

Our first graph shows the popularity of the term in Google web searches as of January 1, 2021. Scores range from 0 to 100, where 0 means there was not enough data for the phrase and 100 indicates its highest popularity across Google web search.