Timex®, the #1 selling watch brand, is turning heads over its partnership with select community members involved in one of the world’s largest NFT projects, the Bored Ape Yacht Club. Timex, the watch from the metaverse, enters Web3, with a first-ever collection of ultra-rare unique watches and corresponding NFT digital cufflinks, available exclusively to members of the Bored Ape and Mutant Ape community.

Developed in partnership with long-term ape keepers, each stunning custom-built and hand-assembled digital collectible watch is based on the iconic Timex Waterbury Classic design to showcase the ape or mutant on full display. With 30,000 possible apes and over 17 customizable attributes, each watch is unique and personalized with the owner’s ape and select customizations such as case, strap and engraving selections. Five hundred digital NFT watches and cufflinks will be exclusively available to Bored Apes and Mutant Ape NFT holders.

“Timex enters Web3 by keeping creativity and community at the forefront,” said Shari Fabiani, senior vice president of global marketing and creative services for Timex Group. “In partnership with the BAYC community, we are redefining and pushing the boundaries of physical, virtual and now phygital products.” Creative direction, design, and Web3 utility for the Timex Goes Ape project were consulted by Josh Ong, CryptoVonDoom, The Miami Ape, LOGIK, BaronVonHustle, and Zeneca, longtime Bored Ape owners who have been with the club since the beginning, when Yuga Labs first released the collection. “As part of the OG Bored Ape community, it’s been great collaborating with the OGs of watchmaking,” says VonDoom. “From customizing the digital collectible and unboxing the physical watch to flexing at Ape Fest, these amazing watches will delight Ape owners and keep them guessing for surprises to come,” said Josh Ong, Bored Ape Community Member. since a long time.

Your chances of getting your hands on one of the ultra-rare watches begin during a BAYC community pre-sale kicking off on December 2, 2022, at an exclusive, invite-only launch party during Art Basel in Miami. As of December 4, for a price of 2 ETH, all Bored Ape and Mutant Ape NFT holders were able to purchase a Timepiece Forge Pass NFT, which was available until December 31, 2022 11:59pm. ITS T. The collector received a Timepiece Forge Pass to validate the authenticity of the watch. Starting in mid-December, Cardholders were able to visit timex.daz3d.com to create their one-of-a-kind custom watch, which will be produced individually and will arrive from Q2 2023.

Timex partnered with best-in-class partners for Go Ape, including Daz 3D, a leader in Web3 strategy, marketing and end-to-end development, as well as long-term Bored Ape members. Daz also runs one of the largest 3D creation platforms serving millions of professional and recreational artists around the world.

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