CES 2023 kicked off on Tuesday, giving the media a sneak peek at the companies vying for everyone’s attention this year at the world’s largest technology conference.

You’re likely to hear all about artificial intelligence products, like the one that says it can use AI to tell parents why their baby is crying. And unsurprisingly, companies from the metaverse are all over CES, temporarily transporting attendees off the showroom floor and into virtual 3D worlds.

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However, as I was walking around the floor, a small table tucked into the back of the 600 aisle was the first to catch my eye. The company located on this table is called Lexip, a brand owned by French tech retailer…