WOM Pte. Ltd. – Singapore Protocol: While airdrops have long been one of the most popular marketing methods for web3 projects to incentivize early adopters, WOM Protocol has announced a new airdrop tool, BULLZ Challenges for airdropping tokens as a reward for airdropping. real community involvement. The BULLZ Challenge Launchpad claims to “make airdrops fun”, by allowing web3 projects and creators to send NFTs or airdrop tokens to their communities in exchange for any defined action, called a “Challenge”.

With web3 on the rise, projects can distribute user ownership via tokens and NFTs to scale faster and faster. Most brands and creators already feel the untapped marketing potential behind non-fungible tokens (NFTs), blockchain and Web3: Verified Market Research (VMR) estimates the NFT market could be worth $231 billion by 2030. Incentives and gamification in particular create a really exciting market. opportunity to give away tokens and NFTs as rewards for actions that turn communities of passive fans into active ambassadors.

Building engaged communities is the premise behind BULLZ Challenge Launchpad, the latest martech Web3 tool from the creators of WOM Protocol. A “challenge” can be anything from creating content, sharing or posting about a project on social media to creating explanations for onboarding support. This will allow any user to distribute airdrops in response to clear participation from community members. Users can view all shipments and airdrop the NFT/token with a few clicks, eliminating the hassle of manually collecting wallets and airdropping. BULLZ only requires a fee for airdropping NFTs/tokens into winners’ wallets.

Effective Web3 marketers know that building a community isn’t about gaining a following, it’s about uniting people with shared interests and giving them “skin in the game.” When a community can share in the success of a project, as is the case with tokens like NFTs, that community becomes a powerful word-of-mouth marketing force. Gifto, Mixin, iGuy, and WOM are the first four challenges in the BULLZ Challenge Launchpad, launching today.

Founder and CEO Melanie Mohr explains: “The community is essential in web3 marketing. Within the decentralized and open source approach, products can be easily copied, making community one of the key differentiating factors. That’s why we’re excited to launch a tool for organizing airdrops at scale, while supporting web3 projects to build a passionate community willing to spread the word.”

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About the WOM Protocol

The WOM (Word of Mouth) protocol is a blockchain-based protocol that provides brands, content creators, publishers, and social networks with a way to monetize word-of-mouth recommendations on any website, app, or platform. WOM Protocol is positioned in the SocialFi and web3 MarTech space. For more information on WOM: https://womprotocol.io.

About BULLZ

BULLZ offers community rewards and web3 discovery of trending projects. BULLZ Challenge Launchpad allows users to create airdrop campaigns, BULLZ App allows users to discover and share web3 projects while receiving rewards, BULLZ Campaign Manager gives brands the opportunity to launch UGC campaigns with creators. With the “build to earn” model, users are rewarded with WOM tokens within the platforms. For more information on BULLZ: https://bullz.com.