The virtual platform will allow the Philippine Basketball Association (PBA) to design, mint, display and sell branded digital collectibles; and use state-of-the-art technology to connect with Filipino basketball fans around the world in new ways

SAN FRANCISCO, January 3, 2023 /PRNewswire/ — The Philippine Basketball Association (PBA) Y virtuality, a mobile-first platform that simplifies the complex world of Web3, today announced that Virtualness will exclusively power an innovative and easy-to-use digital experience for basketball fans to discover, explore, collect, trade, buy and own memorable memories they once had. . moments of life in games through branded digital collectibles. These NFT collectibles span a range of use cases, from commemorative and themed games to unlocking unique fan experiences.

“The PBA and its players are loved by their fanatical supporters not only in the philippinesbut all over the world,” said Kirthiga Reddy and Saurabh Doshi, co-founders of Virtualness. “We have been at the heart of building the Web2 ecosystem and the digital transformation of media, sports and entertainment for the past decade. We are on our journey to do it again on Web3 and are excited to allow the PBA to mimic various physical experiences in digital forms and in newer forms unlocked by the power of blockchain.”

PBA will feature a custom community built around buying, trading, and owning digital collectibles. Fans can collect past and present live game moments and merchandise from the PBA season on the Virtualness platform. These moments like by Japeth Aguilar‘s math or June Mar Fajardo’s using the finesse and stature that have made him known as “The Kraken”, will be available for fans to own and collect. They will be used to unlock unique virtual and real world experiences, such as player meet and greets or invitations to special seats, as well as online discounts, exclusives and more.

“This is the next logical step for the Philippine Basketball Association. We have a history of being innovative, being the first basketball league in Asia and the first professional league outside the United States,” said martial willie, PBA Commissioner. “In Virtualness, we’ve found a like-minded partner who understands how to make it super simple and entertaining for our amazing fans to spread their fandom through collectibles and digital experiences. We believe this will help us leverage next-generation technology to continue The relevance of basketball as a cultural phenomenon in the philippines and all over the world”.

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the philippines is a tech-savvy nation, ranked among the top five nations in the world interested in NFTs. According to ResearchandMarkets Philippines NFT Market Intelligence Report 2022, the NFT industry in Philippines it is expected to grow steadily at a CAGR of 32.6% during 2022-2028, reaching $12.5 billion or more by 2028. In addition to creating relevance, especially for the next generation, the PBA believes this initiative will will further the fandom and encourage more kids to participate and learn the nation’s favorite sport.

“In my work with professional athletes and executives, I always strive to make a difference, which is what led me to connect Virtualness with the PBA,” said Vincent ‘Chot’ Reyes, Head Coach of the PBA’s TNT Tropang Giga and the Philippine GILAS National Team. “This is our players and the league’s way of giving back to our community of fans who have already given us so much. In turn, we believe this will help us deepen and strengthen the future of the PBA and the sport in general. It is It is time for PBA to venture into new arenas to connect with a larger audience, and I believe they have the right partner in Virtualness,” added Reyes, who is an advisor to the association.

The PBA Virtualness platform will launch in the first half of 2023, with loyalty fan experiences and rewards to follow later in the year.

About virtuality

Virtualness is a mobile first platform designed to help creators and brands navigate the complex world of Web3. Founded in 2022 by industry leaders Kirthiga Reddy and Saurabh Doshi, Virtualness puts creators first and is building the playbook for easy design, efficient sharing, and seamless digital commerce. Authenticated creators and brands can use Virtualness to design, mint, and display branded digital collectibles; easily share via your social media channels; interact directly with your community; enable unique experiences and unlock new channels for monetization. Funding led by Blockchange Ventures with participation from Polygon Ventures, F7 Ventures, Micron Ventures, Better Ventures, FalconX, Impact Venture Capital, Neythri Futures Fund, Oceans Ventures, jain perotVC3 DAO, Carolyn Everson, randy zuckerbergNuseir Yassin (Nas Daily), nikki farbShayamal Vallabhjee, Stacy Brown-Philpotand other thought leaders.

About the Philippine Basketball Association

The Philippine Basketball Association (PBA) is a men’s professional basketball league in the philippines made up of twelve franchised teams with the company’s brand. It is the first professional basketball league in Asia, and worldwide the second longest run after the NBA. The league’s regulations include a hybrid of NBA and FIBA ​​rules.

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SOURCE Virtuality