The metaverse is likely to play a critical role in marketing success by providing better customer services and personalization.

The metaverse is rapidly leading the concept of digitalization that is evolving day by day, and the concept of interaction in the online world revolves around it. Unlike the usual chatbots in the digital space that provide limited interaction, conversational AIs are much more advanced 3D versions. In this next-generation internet, marketing in the metaverse will increasingly use conversational AI as a way to interact with digital humans. These digital avatars help customers in the metaverse obtain relevant information about brands, resolve queries, and guide them through the process by responding and reacting to actions in the virtual world.

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