Source: news.google.com
This article is part of a limited editorial series, called The 2023 Notebook, and is designed to be a guide to marketing and media buying in the new year. Explore the series here.
Over the past year, in-game advertising companies have been hooked on the metaverse. But as the cold of crypto winter seeps in, brands are becoming increasingly skeptical of the concept, and in-game advertising companies are starting to steer clear of it accordingly.
The connections between in-game advertising and the metaverse were on full display at the Interactive Advertising Bureau’s PlayFronts event in April. Many of the broadcasters were intrinsic providers of in-game advertising, and with the IAB about to release updated measurement guidelines for in-game advertising, they were ready to…
Read More at news.google.com