Open in the Wynwood district of Miami, Solana Spaces (not affiliated with Solana cryptocurrency) are physical storefronts that aim to connect and inform consumers with cryptocurrency-based retail. Physical concept stores are introducing and integrating digital native brands with potential consumers who are less knowledgeable about experiential commerce in the virtual realm, while also providing a physical space for crypto consumers to come together and engage in experiences as a community. Visitors can open a Phantom wallet, interact with blockchain sellers, and collect NFTs as they learn and participate in tutorials throughout the gallery.

“[T]there will be a lot of native NFT communities here breaking into the mainstream,” Solana Spaces founder Vibhu Norby said in a statement. Forbes feature. “We want to build a playbook to make that happen.”