Part social experiment, part community-building exercise, project holders were given a set of rules that would ultimately determine the rarity and long-term value of their NFT: if no one moved, listed, or sold their asset for a year, the project would be limited to 50 editions and they would be free to move their art without consequences. But if a collector were to “break the rules”, the rest of the 666 issues would be released to the public for minting.