If we’ve learned anything about technology in recent decades, it’s that we don’t prepare for downsides until the problems are so severe we can’t ignore them. The obvious example is social media, which was hailed as utopian when it first appeared, but is now seen as a destructive and destabilizing force in society that can amplify misinformation, hate, bullying, and polarization. It took more than a decade for the damage to really take hold, but these days more than 65% of Americans believe that social media has a mostly negative effect on our world.

Of course, there is nothing in the technology itself that creates these problems. Is he Business models Behind the social networks promotes the platforms for…