Despite the crypto crashes and Meta layoffs, many brands will continue to look to the metaverse as an emerging channel to connect with younger audiences this year.

While it’s still early days, 54% of technology experts surveyed by Pew Research expect the metaverse to be “a much more refined and truly immersive aspect of daily life and one that works well for half a billion or more people around the world.” world”. ” by 2040.

“The size of the metaverse market is huge: over $39 billion with over 400 million users,” he says. Raja Rajamannar, Director of Marketing and Communications at Mastercard. “As consumers spend more time in virtual worlds, as marketers we need to bring our brand into these spaces in impactful ways. The opportunities are limitless, and brands need to start investing,…