quick shot

Celebrity Cruises is taking a chance by being the first cruise line to offer a ship tour in the metaverse. It’s brave to publicly embrace a new technology and adapt based on customer feedback. Being a pioneer already makes the company a leader in that category.

justin dawes

Before booking a voyage with Celebrity Cruises, potential customers can now explore a virtual version of the experience, an offering the company hopes will be the start of a long voyage that expands operations in the metaverse.

Miami-based Celebrity Cruises has just launched a metaverse program that allows users to walk as avatars aboard a virtual replica of the brand’s latest ship, Celebrity Beyond. All users visiting the digital boat at the same time can see…