Author: Hannah Parker

Game is the first South African retailer to join the metaverse space by launching a branded Roblox game. The retailer’s first foray into the virtual world debuted on November 21 and saw participants win more than R70,000 in coupons ahead of Black Friday and Cyber ​​Monday. The game’s promise was unlike anything consumers had seen before from the retailer, featuring locally themed games with huge prizes won.

Roblox is one of the world’s largest online gaming platforms and most popular metaverse destinations, with a global audience of more than 200 million monthly users, primarily tweens and teens. The game explained that the black friday game mixes South African culture and the fantastic in a running challenge through a downtown neighborhood…