NAPLES, Fla., Dec. 27, 2022 (GLOBE NEWSWIRE) — Many analysts forecast a multi-billion dollar market opportunity with the Web3 and Metaverse ecosystem of technologies by 2030. This ecosystem was showcased at the immerse global summit in Miami on Dec. 5, 2022. -December 7th. It enabled more than 1,000 attendees to learn, grow, and connect with leaders in many technologies: blockchain, Web3, virtual and augmented reality, NFTs, digital humans, 5G networks, and cloud connectivity.

Irina Dubovik, Director of Digital Marketing at Intetics, a leading global technology company, attended IGSmiami to learn where the industry is headed. Intetics recapped the trends detected for enterprise and consumer market players and posted an overview on her blog.

Web3 is a future, and this is where it all goes
The company briefly introduces Web1, Web2 and Web3 and explains their differences. In short, Web 1 is about reading, Web 2 about participating and contributing, and Web 3 is the next evolutionary leap of the Internet.

Opinions on the precise definition of Web3 differ from one expert to another. Web3 is evolving day by day, with new initiatives and use cases appearing. But the fundamental principle of this concept is the following: it is about decentralization. Web3 is all about the fair and decentralized internet where users, not governments or corporations, control their data, identity and destiny.

Despite disputes over its definition of concept, real value, and future, Web3 has become a key driver for startups and venture capital in recent years.

Many speakers and companies that participated in the Immersed Global Summit stated that almost all industries are expected to adopt Web3.0 blockchain technology in the next decade, from e-commerce and media to healthcare, automotive and energy. Intetics studied the use cases of companies adopting Web3-related concepts such as NFT and Metaverse that are already on the scene.

NFT and Metaverse become essential elements of the digitalization strategy of global leaders and companies

Non-fungible tokens (NFTs) have many blockchain features that make them practical and integrable with Web3. NFTs are blockchain-based digital assets with unique identification codes and metadata that distinguish them from one another. NFTs can represent images, videos, songs, in-game items, clothing or footwear, and other real-world objects. Such things can be bought and sold online with cryptocurrencies or fiat money.

Many brands are building and advertising their NFT strategies and digital assets, trying to benefit from this technology and gain a competitive advantage. Intetics highlights several NFT implementation use cases by global leaders in the fashion, food service and automotive industries.

Nike .SWOOSH, a new metaverse community
Nike is launching “.SWOOSH”, a Web3-enabled platform to ensure a safe and trusted space. Nike members can learn, collect, and eventually help co-create virtual objects, typically interactive digital assets like virtual shoes or jerseys.

The .SWOOSH metaverse platform is running in beta, with registration opening later in January 2023. Now Nike is creating an inclusive community by inviting members who support diversity and equity initiatives, starting with the United States and several countries. Europeans.

“We are shaping a market of the future with an accessible platform for the curious of Web3. In this new space, the .SWOOSH community and Nike can create, share and benefit together.”

Ron Faris, Vice President of Nike Virtual Studios

Porsche launches 911 NFT collection
Porsche is among the first car manufacturers to enter the non-expendable symbolic art business. On November 29, the company announced its NFT collection. Porsche teamed up with Patrick Vogel, a famous 3D designer, to create 7,500 NFTs featuring the legendary Porsche 911.

NFT holders can use different customization tools and even have their own unique combinations of rare traits. NFT purchases are limited to three per person.

“The NFT artworks allow us to bring our understanding of modern luxury and the unique positioning of the Porsche brand into the digital world.”

Detlev von Platen, Member of the Porsche Sales and Marketing Executive Board.

Renault’s first NFT collection
Following Porsche and other automakers that have already trodden the Web 3.0 route, Renault does not want to be left behind. Renault’s first NFT collection, called genR5, was inspired by the Renault 5 and went on sale on December 15.

Based on four Renault 5 models, the collection includes 100 electric Renault 5 NFTs, 160 Renault 5 Turbo NFTs, 450 Renault 5 Le Car Van NFTs and 1,262 Renault 5 TL NFTs. Each of them will be randomly assigned and revealed after purchase, with their own benefits, including invites to private events or access to exclusive content.

It’s just the beginning of a long-term Web3 project for the automaker. With its first NFT pickup delivery and intent on establishing a long-term project, Renault is launching its proprietary platform, R3NLT. The automaker aims to build a community of enthusiasts. The platform will offer unique experiences and opportunities such as exclusive test drives and meetings with brand designers for platform members.

“Joining the R3NLT community is equivalent to entering a unique relationship with the brand, creating and offering new experiences to all enthusiasts. And there’s no better way to start than with an NFT collection that pays tribute to the legendary Renault 5.”

Arnaud Belloni, Renault Global Marketing Director

Starbucks Rolls Out Its Web3 Loyalty Program And NFT Community To Early Beta Testers
Starbucks has launched its blockchain-based loyalty program and NFT community. It’s called Starbucks Odyssey, and it represents an extension of Starbucks’ existing loyalty program, Starbucks Rewards. It operates through a collection of coffee-themed NFTs that are translated into real-world experiences and leverages Web3 technology. The new initiative has been released for the first batch of US beta testers so far.

The goal of the project, announced to investors earlier this year, is to earn more diverse and broader rewards beyond the benefits users can purchase today, such as free drinks. Instead, Starbucks Odyssey introduces a new platform where customers can participate in interactive activities called “Journeys” which, when completed, allow members to earn collectible Journey Stamps, which is Starbucks’ less geeky name for NFTs.

From a business standpoint, the program allows Starbucks to not only engage its most loyal customers and build community, but also provides a potential source of revenue. Starting next year, it will release limited-edition stamps, which members can purchase to support various initiatives.

IGSmiami showcased exceptional opportunities for companies to open innovative new channels to create value and improve security and the digital customer experience. Staying up to date with new technologies like AR/VR, NFT, etc., is becoming a necessity for companies that want to grow and improve their services. There are endless opportunities to use blockchain technology for businesses, regardless of industry: security management, cryptocurrency software, smart contracts, and international money transfer systems, etc.

The full trend review is available at the link.

About Intetics

Intetics is a leading global technology company focused on building and operating effective distributed technology teams for turnkey software product development, digital transformation, quality assurance, and data processing.

Based on a proprietary Remote In-Sourcing business model^®With a proprietary predictive software engineering framework, advanced quality management platform, measurable service level agreements, and an unmatched methodology for recruiting and retaining talent, Intetics enables innovative and IT-rich organizations to capitalize on the global talent available and Intetics’ deep engineering expertise.

At Intetics, our results not only meet customer expectations, but have exceeded them during our more than 27 years in business. Intetics is ISO 9001 (quality) and ISO 27001 (safety) certified. The company’s innovation and growth achievements are reflected in prestigious Inc 5000, Software 500, CRN 100, Deloitte Technology Fast 50, GSA, Stevie People’s Choice, Clutch, ACQ5 and European IT Excellence awards and listing IAOP Best Global Outsourcing 100. More information can be found at https://intetics.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/f2086bd4-2438-42c0-91b4-43ca878bd47d