The Argentine Football Association, AFA, has partnered with Upland, a virtual world platform, to introduce its fans to the metaverse. Upland will allow Argentine fans to have a greater connection to AFA history, presenting the opportunity to purchase digital representations of various league properties, including clubs, games, historical moments and even tickets.

Argentine Football Association AFA will establish a presence in the metaverse

The Argentine Soccer Association, AFA, the institution that runs the national soccer league, now enters the metaverse. The organization partnered with Upland, a real-life mapping metaverse project, to allow its users to enter the metaverse and experience the benefits of a closer connection with teams and celebrated…