Black Friday is one of the most anticipated days of the year. After all, who doesn’t like a good deal? Soon enough, instead of waiting in long lines or browsing websites, you’ll be doing your Black Friday shopping in the metaverse as a superhero, anime character, or whatever else you want to represent you.

With broader adoption of the metaverse, consumers will have legitimate concerns about how their data is being used. Just remember how Target found out about a teen’s pregnancy even before her parents found out. The great thing about the metaverse is that it doesn’t just revolutionize the entire shopping experience; it also introduces a paradigm shift in the way companies treat users…