Recently, Nike launched. Whistle. Swoosh is a new metaverse marketplace platform that is basically meant to foster an “inclusive digital community” for Nike athletes and consumers.

The blockchain-powered platform, Metaverse, will allow users to connect with other athletes and consumers who obtain virtual merchandise and engage in immersive experiences. In the Revolution Space, which is currently in beta testing mode, Nike members will be able to collect virtual footwear and apparel to wear on the platform. In some cases, users will be able to access actual products or events.

Once the new release is registered later this month, Nike will prioritize diverse communities over the US and Europe. According to Nike’s planning, the…