The new Metaverse-based store will allow customers to research, configure and eventually purchase their cars and promises to recreate the feel of a showroom floor in the comfort of home. The new store has been developed in collaboration with Touchcast and Microsoft and is accessible without the use of VR headsets, avatars or any other special requirements.

“At Fiat, we are once again leading the way in offering our customers a stress-free and innovative brand experience. In true Fiat style, the Fiat Metaverse Store is the first of its kind in the automotive sector. It is a magical experience: a journey human-powered immersive into the world of Fiat.Simple and easy to use, which pursues the idea of ​​”easy technology” and accessible to all, thanks to its technology, “…