Since its inception, the term Web3 has had people talking about what this future version of the Internet has in store for them. The concept has yet to catch on, but industry giants have begun scouting the space to witness the potential it holds. Let’s take a look at some famous companies that have already set foot in the next iteration of the internet.

Disney

The entertainment giant launched a virtual 3D 360 experience that allowed users to explore soundtracks and songs associated with various movies and shows the company produced in the past. It featured titles like WandaVision, The Lion King, Shang Chi and The Legend of The Ten Rings, Hocus Pocus, and more. Bob Chapek, the company’s former CEO, described it as the next generation of storytelling.

In July 2022, they announced that their Accelerator Class will focus on developing immersive experiences through technologies like artificial intelligence, augmented reality, and non-fungible tokens.

gucci

The high-end Italian luxury brand became the first major fashion brand to enter the Web3 space. In February 2022, the company announced that it had acquired virtual land in the metaverse game, The Sandbox. They revealed their Gucci Vault Land which allowed users to explore NFTs associated with the organization.

Apart from this, they launched Gucci Town on Roblox, a metaverse platform, in May 2022. This initiative remained permanent unlike Gucci Land Vault which was more like a temporary experience for users.

samsung

The South Korea-based multinational manufacturing conglomerate opened its Samsung837X store on Decentraland, a metaverse platform, in January 2022. The company also announced that it will include an “NFT” feature on its smart TV. The store is based on its physical location in New York City. The exciting features in Samsung’s 837X experience continued to be the Connectivity Theatre, the Sustainability Forest, and the Personalization Stage.

The company has been exploring the blockchain space for a long time. It also included crypto wallet support in its Galaxy series.

mclaren automotive

The British luxury car company announced its plans to enter web3 earlier this year. They launched their 7-page NFT comic in September 2022 on the Tezos blockchain. The story follows the journey of McLaren interns to perform a task assigned by Zak Brown, its CEO, to monitor Speedy K Kiwi, the Chief of Speed, who eventually escapes and begins his journey across the Asian continent.

Prior to that, the organization revealed its initial NFT release dubbed the “Genesis Collection” for its virtual community of McLaren Special Operations (MSO) Labs. The collectible features the iconic McLaren P1 and P1 GTR.

Andrew is a blockchain developer who developed his interest in cryptocurrency during his graduate school. He is a keen observer of details and shares his passion for writing along with being a developer. His back-end knowledge of blockchain helps bring a unique perspective to his writing.

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