Samsung has revealed that it is currently spending over $35 million on metaverse projects for the Latin American market. As part of its digital push and growth marketing strategy, the goal of this move is to help the brand attract and connect with younger audiences. Samsung constantly steps up to support cutting-edge technology.

Samsung invests in Latam

Many companies have started advertising their products and brands in the metaverse because they see it as an essential component of their marketing plans. One of the world’s largest electronics companies, Samsung, recently revealed that it is dedicating more than $35 million to Latam customers’ metaverse initiatives.

The Metaverse is a view that many in the computer industry…