Even if you’ve never dipped a virtual toe into the metaverse, in many ways, you’re already swimming in it.

Just take a look at the headlines. The term itself was narrowly knocked out for “goblin mode” for Oxford Dictionary Word of the Year, and yes, it is. did lose, but only in a technical sense. For conceptual technology, cultural prestige is as important as silicon.

Snoop Dogg is in the metaverse. Gucci is in the metaverse. You friends (at least if you’re from a generation that has only lived life on the internet) are in the metaverse. That makes it about as ubiquitous as an idea can get in the world of technology. That makes it about as ubiquitous as an idea can get, period.

His popularity is not…