Sky has launched its most ambitious web3 marketing activation to date by minting an exclusive collection of 110 NFTs, which were made available exclusively to Sky VIP members around the second season of the award-winning show Gangs of London. BAFTA. Designed to further immerse Gangs of London fans and VIPs into the world of Gangs of London, each NFT offers exclusive access, secret experiences and never-before-seen content for those who have them in their digital wallets. The unique artwork was created by Ferenc Nothof, the storyboard illustrator for Gangs of London Season 2, and depicts the show’s main characters. Developed in association with AKQA, the Gangs of London NFT collection sees Sky take its exploration of web3 marketing to a new level. The 110 NFTs were offered to VIP members via a digital ticket via the Gangs of London NFT microsite, which is available here.

GHOSTS is a new graphic novel created by Gangs of London Season 2 Lead Director Corin Hardy, written by Rowan Athale and illustrated by Ferenc Nothof. Inspired by the shows mix of emotional drama and based on graphic novels, genre-enhanced look, feel and tone, fans will gain a better perspective on the characters and the city of London they have experienced on screen. GHOSTS follows the main character Elliot Carter, as he travels the world to carry out the orders of The Investors. The digital version of the graphic novel can be viewed here..

Lucy Johnstone, Marketing Director at Sky Entertainment, commented: “Developing and minting an NFT collection has been a complex and ambitious project. As Sky-first, and with Gangs of London being a much-loved Sky Original, with a passionate fanbase, it was important that we get it right. The team has done an incredible job creating something unique and special that speaks to the fans and offers value for our customers.”

Joshua Lim, Creative Director at AKQA added: “It has been an exciting journey collaborating with Sky on Gangs of London, exploring what the future holds for better entertainment experiences and taking our first steps together into a whole new landscape. We realized that embracing the emergence of NFT would allow us to blur the lines between the physical world and the story world, further immersing viewers in the world of entertainment and ultimately creating an unprecedented experience that shapes to the future of entertainment.

Tim Struthers, Head of Program Brands, Sky Studios added: “As a BAFTA Award-winning Sky Original, we wanted to expand the world of Gangs of London across new frontiers and felt that an original graphic novel was the perfect medium to treat the fans of the show to additional content featuring their favorite characters. In collaboration with series creators Pulse Films, season 2 lead director and executive producer Corin Hardy teamed up with writer Rowan Athale and illustrator Ferenc Nothof to bring the graphic novel to life. This first installment offers viewers of the series a bridge between seasons 1 and 2.; whether they are die-hard fans or those who have just discovered the first season.”