For example, Gurugram-based gaming company Trinity Gaming announced on Wednesday a partnership with EmChain of the United Arab Emirates to “facilitate $10 million worth of deals” in the web3 and blockchain-based gaming sector. in India. The two companies will train, advise and provide income streams. to the creators in this space.

Shivam Rao, co-founder and COO of Trinity Gaming, said his firm is in talks with developers and publishers of web3 games in the casual and battle royale genre to help launch new games. Everdome-The Metaverse Real Estate, is among the web3 platforms that will partner with them.

The $10 million fund will be provided by a group of international web3 game developers and publishers, who are looking to enter the Indian market.

“We will help them launch and run their games in India. This $10 million pool will be distributed among community enablers such as esports athletes, tournament operators, and content creators. We know what kind of content needs to be created to create traction,” Rao said. Trinity is not alone. Web3 gaming platform IndiGG has also been quite active in building this ecosystem in India. It is working with Tezos India, the arm local blockchain platform Tezos, to develop tools and services for creators and developers.As part of the partnership, when a new game is released, IndiGG will buy its NFTs and rent them out to its gaming community, encouraging them to play the game and earn rewards.

The company is also working with eSports firm House of Gaming to host online and offline gaming tournaments around web3 gaming.

“We need influencers for web3 games as awareness is low. Unless and until someone is playing, people won’t know how the game works and how much they can win. In web2 games, people play for fun, but in web3 games, people play to get something back,” said Priya Ratnam, founder and CMO of Avisa Ventures.