quick shot:

• The trademark applications indicate plans for virtual clothing and vehicle parts.
• The trademarks also cover digital currency, cryptocurrency trading, and financial services.
• Mercedes Benz launched its first NFT project in January.

Mercedes Benz has filed the Web3 trademarks for Mercedes Benz, Mercedes, S-Class, G-Class and Maybach as it gears up for more action in space, according to a report. cheep by patent and trademark attorney, Mike Kondoudis.

Filed with the United States Patent and Trademark Office (USPTO) on December 14, the trademark applications indicate plans for a comprehensive list of downloadable virtual goods and financial services.

Covered goods and services include NFTs and computer programs including furniture, textiles, clothing, accessories, beauty products, fragrances, food and beverages, art, toys, trading cards, umbrellas and parasols, audiovisual and photographic devices, audio, film, and video devices for use online and in online virtual worlds.

The trademark applications also indicate plans for online retail stores and marketplace services for the aforementioned virtual goods.

Covered financial services include the provision of a digital currency or digital token for use by members of an online community over a global computer network; issuance of security tokens; facilitation of cryptocurrency transactions; digital currency exchange services; and provision of liquidity services in relation to digital currencies and assets, cryptocurrencies, virtual currency, and blockchain-based assets.

There are also plans for entertainment services such as goods for access and use in online environments, online virtual environments and extended reality virtual environments.

The trademark filings come nearly a year after Mercedes Benz launched its first NFT project in January this year, in partnership with Art2People, which curated five artists who created their own unique digital interpretations of the Mercedes-Benz G-Class. .

In May, Mercedes-Benz became the only automaker to become a founding member of the Aura Blockchain Consortium of luxury brands, providing the company with cutting-edge ready-to-use NFT and blockchain technology.

Several luxury car brands and manufacturers have jumped into the Web3 space this year, including Renault, which launched its “industrial metaverse.”

In June, luxury car maker Bentley made its first foray into Web3 with an NFT drop. Other automotive companies that took their first steps in Web3 vi NFT this year include Chevrolet, Acura, Lamborghini, Alfa Romeo, and Chevy.

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