The ‘H&M Innovation Metaverse Design Story’, a line inspired by virtual reality, was unveiled by H&M on Friday at its H&M Williamsburg location. The physical collection includes several pieces, including a neon yellow dress, beaded black bomber jacket, metallic shoes, and futuristic jewelry, all inspired by the idea of ​​the metaverse. The company stated that it focuses on circularity and that some products are created with recycled polyester fibers purchased from its in-store clothing collection program.

As many brands shift to include the metaverse in their upcoming releases, H&M is focusing on the circular aspect of production to continue its sustainability efforts.

“The increasingly virtual dimension of fashion creates exciting future opportunities for H&M,…