Fiat has made history by opening the world’s first metaverse-powered car dealership in a sign of what digital showrooms could look like in the future.

Developed in partnership with Touchcast and Microsoft, the Fiat Metaverse store launched in Italy to sell Bocelli’s limited edition 500 La Prima.

The service allows customers to search, configure and even complete their next car purchase, recreating the feel of a showroom from the comfort of their homes.

It doesn’t require the use of VR headsets, avatars or expensive hardware and the Italian brand expects to add the entire 500 range to the platform later this month.

Then, at the end of the first quarter of 2023, the service will be launched outside of Italy and more models will be added in due course.

How does it work?

Fiat says that…