Guests of the game enter the snow-covered winter universe via a drone that flies over the T-Mobile corporate campus, while titles and audio playbacks appear on the screen. The user then lands in one of the buildings where a hologram of CEO Mike Sievert greets them and introduces them to the game. The user will get the first token from him after seeing Mike’s instructions and then get the freedom to navigate the space using their desktop computers or mobile phones. By answering a series of trivia questions, players uncover sixteen holograms representing top T-Mobile leaders and earn tokens for each correct answer.

Background music plays throughout the immersive environment and a small map appears in one corner of the screen to indicate where to find the…