What’s the best way for brands to engage customers in the metaverse now, while the technology is still relatively new? Experimentation is the key to finding the right approach for your brand’s target audience and engagement goals. Another key isstay focused on meeting consumer needs”, according to Forrester Marketing and the Metaverse podcast.

Of course, there is no single solution to moving to the metaverse. Companies that already have a strong brand ecosystem can more easily integrate metaverse activations into an omnichannel strategy to engage an audience. Other brands can take the opportunity to start small and implement test and learn strategies before launching their metaverse experiences. Here are some use cases to keep in mind when creating your…