The metaverse. It has been heralded and even called transformational by leaders in every industry. That’s pretty surprising, especially considering that most people haven’t figured out what it is, what it looks like, or how it will work, at least not to any concrete extent.

In fact, we know enough to make the metaverse enticing. Far from our limitations of the 2D Internet, the metaverse promises a way to interact online in 3D formats. Furthermore, there is hope that along with the burgeoning web 3.0, users will have more control over their data thanks to blockchain technologies.

But the real question for businesses is simple: where do corporate entities fit in? More specifically, how can companies plan to make their mark and position themselves in an environment…