Users can create an avatar and experience their Celebrity Cruises ship with other users. Meet one of the captains or have a drink at the bar with the CEO of the company. Users can also interact with each other with a chat feature built into the platform.

The purpose of the metaverse platform is to market to new audiences. They want to target customers who have never cruised or who have never cruised with Celebrity.

“Everyone is welcome and invited to experience it. However, I would say the target is… people who have not experienced a cruise and therefore all they know is perhaps what they have heard or read, sometimes positive, sometimes negative,” said Michael Scheiner , marketing director. for Celebrity Cruises.