Source: news.google.com
With the Digital Fashion Institute, H&M is exploring the future of digital fashion with the Innovation Metaverse Design Story collection. This digital fashion collection features five augmented reality filters that can be accessed through the H&M app and Snapchat-powered augmented reality fashion glasses that give fashion fans the opportunity to virtually try on garments.
Leanne Elliott Young and Cattytay, co-founders of the Digital Fashion Institute, said: “These digital garments are for all bodies, stretching beyond seasons, beyond gender and beyond realities, helping us to consider the planet”. These boundary-pushing designs break free from constraints and explore creativity and self-expression beyond the physical constraints and limitations of the fashion industry, while also offering…
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