Music industry giant Warner Music Group has partnered with digital fashion platform DressX to provide Web3 enthusiasts and music lovers with virtual merchandise, or as they call it, “verch.” The new collaboration will give birth to a series of 3D avatars that are tiered for exclusivity.

With the shift from username and password logins to digital identity on Web3 already underway, Warner Music Group Chief Digital Officer Oana Ruxandra explained why the movement to produce digital apparel is putting musicians and fans a step forward.

“The representation of our future digital selves will be just as important and, if measured by the sheer volume of…