The space centers around a larger-than-life Hershey’s Kiss where all the interactions will take place.

Hershey India, part of The Hershey Company, a leading global snack food company and the largest producer of quality chocolates, has ventured into the metaverse with the launch of ‘Hersheyverse™’. The brand will offer quests, discounts, interactions, compelling scenery and an exclusive Hersheyverse wearable to provide consumers with a wholesome and immersive brand experience during the holidays.

The experience will be memorable, based on the universal language of chocolate where users complete quests, learn about sweet Christmas traditions, explore virtual shops and even earn exclusive rewards by completing quests. With this activation, Hershey intends to create a…