Warner Music Group continues to forge metaverse partnerships with startups, this time signing a deal with DressX, which creates digital fashion garments both on and off the blockchain, announced Thursday.

Through the partnership, Warner Music artists will be able to create and license portable digital devices and fan products. The items will be 3D avatar wearables or virtual augmented reality (AR) clothing, and can be viewed on platforms including Instagram and Snapchat, according to a statement.

Warner’s vast trove of popular artists across its various sublabels includes major stars such as Lizzo, Madonna, Coldplay, Ed Sheeran, Dua Lipa and the Red Hot Chili Peppers.

What is not clear is to what extent crypto and NFTs could come into play through this particular deal. Nevertheless,…