As augmented reality and virtual reality are taking the world by storm, especially in today’s context where remotely connected technologies are more valued than ever, a growing number of companies are realizing the benefits of using reality X in its operations.

While the AR/VR client side of business has been limited until recently, industries are now embracing these technologies in their marketing and advertising efforts, with widespread success. From education to retail to fashion to hospitality, there are multiple industries that can greatly benefit from AR/VR marketing.

Here, 10 Forbes Agency Council members discuss some of the industries that are already embracing AR/VR for marketing and how this affects their progress.

1. Electronic commerce

All industries are being transformed by virtual, augmented and mixed reality. Take spatial computing, the new way to visualize and interact with content, as an example. If we focus on marketing, mobile augmented reality is very promising. Look at a watch on your wrist, or sunglasses in selfie mode, try on shoes and put on makeup, all with your mobile device. Ecommerce has the biggest opportunity to take advantage of mobile AR. – Azad Abbasi, Genius

2. Automotive

The car buying process is already shifting toward omnicommerce. Today, consumers can search for vehicles, make a purchase and secure financing, without ever setting foot in the dealership. VR and AR will accelerate the digital transformation of the buyer’s journey, allowing customers to experience new features, understand vehicle dimensions, and personalize their vehicle. – Andrew Au, Intercept Group

3. Fashion

Taking advantage of AR and VR in the fashion industry is a game changer. Many brick-and-mortar stores are closed, and of those that are open, few are allowing customers to try on clothes due to COVID-19. If clothing shopping continues to increase online, providing an AR experience (so consumers can see things in the “real world”) will offer great customer benefit and build confidence in purchasing. – Bernard May, National Standings

Forbes Agency Council is an invitation-only community for executives from successful public relations, media strategy, creative, and advertising agencies. Do I qualify?

4. Games

I think VR and AR will continue to be the strongest in the gaming vertical as there are endless applications out there. For AR, retail has some emerging applications that allow you to try on clothes or get additional information about products. For VR, I think the entertainment and education verticals have the ability to grow, but are limited in consumer adoption of VR headsets. -Brian Meert, AdvertiseMint

5. Hospitality and Tourism

One industry that can benefit from VR/AR marketing is the hospitality and tourism industry. Hotels that offer a virtual tour of their rooms and services may see a boom in bookings, while tour companies may offer a taste of what tourists can see when they book a tour with the company. – Hannah Trivette, NUVEW Web Solutions

6. Events

The only industry where VR and AR should be applied immediately is with events. Since no one can truly travel like before, the opportunity to rethink how events are handled and rise to something much bigger than a Zoom meeting is ripe for the taking. Imagine being able to travel to faraway places with VR between meeting sessions or hold entire conferences in VR. – Roger Hurni, off Madison Avenue

7. Higher Education

One sector that will be affected is higher education. Due to the times we live in, rising high school juniors and seniors are not allowed to take campus tours. In the interim, it is necessary to offer virtual reality and augmented reality tours for these prospective students and their families in order to maintain enrollment numbers. – Spencer Hadelman, Marketing Advantage

8. Policy advocacy and lobbying

Policy advocacy and lobbying could see a big impact from VR and AR. It’s hard to visualize what natural lands, watersheds, and nature look like while sitting on Capitol Hill or in a state capital. VR/AR can be incredible tools to bring these places to life for lawmakers who decide their future. – Dan Cohen, full court press communications

9. Commercial and residential renovations

The commercial and residential renovation industry will see a positive impact as a result of VR and AR technology. Visualizing and materializing future projects with this technology will allow companies to have a more immersive customer experience. Bringing your prospects’ ideas to life will be easier than ever and will close the deal. -Alex Quin, UADV

10. Furniture and household items

In addition to real estate, I think we will see more furniture and home goods industries taking advantage of virtual reality and augmented reality capabilities. With the housing market booming, millennial homebuyers will be looking to purchase items to fill out their new homes. Being able to view the item in your space and then order it online with contactless delivery is an amazing tool that many will use. -Timothy Nichols, ExactDrive, Inc.