the sandbox, a leading decentralized gaming virtual world and a subsidiary of Animoca Brands, today announced a strategic partnership with Wunderman Thompson (a WPP company) to develop metaverse brand experiences. The new partnership will enable Wunderman Thompson clients to engage their communities in decentralized and immersive entertainment experiences.

Wunderman Thompson will work closely with The Sandbox to strengthen its ability to help brands optimize their relevance within the Web3 culture by creating engaging interactive experiences and activating their followers and customers. This creative transformation will put Wunderman Thompson at the forefront of a new era of digital engagement centered on Web3.

“The Sandbox is the leading open metaverse, celebrating brands and IPs…