Hershey India has forayed into the metaverse with the launch of ‘Hersheyverse™‘.

The brand will offer quests, discounts, interactions, compelling scenery and an exclusive Hersheyverse wearable to provide consumers with a wholesome and immersive brand experience during the holidays.

The company said in a statement: “The experience will be memorable, based on the universal language of chocolate where users complete quests, learn about sweet holiday traditions, explore virtual shops and even earn exclusive rewards by completing quests. With this activation, Hershey aims to create an experience that helps the brand connect with Gen-Z consumers around the…