Social media is a huge part of everyday life for people all over the world. Due to the magnitude of the audience that can be reached globally through social media channels, many have become international stars. And we’re not just talking about people, this includes pets, babies, and even imaginary friends in the form of rocks and twigs.

The global stage that social media opens up has allowed creators to express themselves in new and exciting ways. An example of a surprise star is the French Bulldog named Isabella. She broke the internet in 2017 by becoming one of the most famous dogs on Instagram. Now, she is moving forward to conquer new heights by entering the crypto world.

What attracts social media influencers to the Web3 space?

While social media has given more creators access to a global audience than ever before, the medium has its drawbacks. More importantly, creators are looking for better ways to authenticate their content and earn a profit when what they’ve created is seen or used.

Notoriously, social media influencers don’t make money from views, but from sponsorships. However, there is a vicious cycle where sponsors only target influencers who attract a lot of views.

To escape this broken system, more and more influencers are turning to the capabilities of blockchain technology and the opportunities that Web3 offers. Most prominently, creators are looking for ways to authenticate their work through non-fungible tokens.

The NFT space has also opened up a new way for celebrities to interact with their fans.

For example, social media influencer Irene Zhao released her own DAO, which can only be accessed by collectors who had an NFT from her collection.

The latest to join the Web3 movement is the adorable French bulldog Isabella. With over 1 million followers on Instagram, Isabella is sure to draw a lot of eyes to her next NFT release.

Introducing the Iconic Izzys NFT Collection

Iconic Izzys will be a generative release comprised of unique NFT skins from Izzy herself, brilliantly crafted by The Doge Pound, the legendary NFT project that generated nearly 30,000 Ether (ETH) in total volume on OpenSea.

The Iconic Izzys NFT Drop is a celebration for pet lovers everywhere. In addition to his Instagram account, Izzy has more than 675,000 followers on TikTok and hopes to reward his fans with the generosity and loyalty one would expect from a “man’s best friend.”

With the help of Animal Concerts, Cointelegraph, and The Doge Pound, Izzy is confident that through her NFT collection, she will be able to repay the unconditional love her fans have shown her! Furthermore, the social media star will become part of an even larger community of cryptocurrency enthusiasts by launching his first Web3 project.